@font-face {
  font-family: "Fraunces";
  font-style: normal; font-weight: 500; font-display: swap;
  src: url("assets/fraunces-500.woff2") format("woff2");
}
@font-face {
  font-family: "Fraunces";
  font-style: italic; font-weight: 500; font-display: swap;
  src: url("assets/fraunces-italic-500.woff2") format("woff2");
}
@font-face {
  font-family: "Fraunces";
  font-style: normal; font-weight: 600; font-display: swap;
  src: url("assets/fraunces-600.woff2") format("woff2");
}

  * { box-sizing: border-box; margin: 0; padding: 0; }
  html { scroll-behavior: smooth; overflow-x: hidden; color-scheme: dark; }
  body {
    overflow-x: hidden;
    font-family: -apple-system, "Segoe UI", "Helvetica Neue", Arial, sans-serif;
    background: var(--ink); color: var(--paper);
    -webkit-font-smoothing: antialiased;
  }

  :root {
    --ink: #0a0c11;
    --ink-deep: #0d1017;
    --panel: #12151e;
    --panel-2: #0f121a;
    --line: rgba(255,255,255,0.13);
    --line-soft: rgba(255,255,255,0.07);
    --teal-light: #5ad0f0;
    --teal-dark: #229ec2;
    --gold: #229ec2;
    --gold-bright: #5ad0f0;
    --maroon: #229ec2;
    --maroon-bright: #5ad0f0;
    --steel: #99a2b5;
    --steel-dim: #656e80;
    --paper: #f3f0e9;
  }

  ::selection { background: var(--gold); color: #ffffff; }
  a { color: inherit; }
  img { max-width: 100%; display: block; }

  .mono { font-family: ui-monospace, "SF Mono", "Menlo", "Consolas", monospace; font-variant-numeric: tabular-nums; }
  .serif { font-family: "Fraunces", Georgia, serif; }

  /* ── Utility bar ── */
  .topbar {
    display: flex; align-items: center; justify-content: space-between;
    padding: 9px 6vw; background: var(--ink-deep); border-bottom: 1px solid var(--line-soft);
    font-size: 11.5px; font-weight: 600; letter-spacing: 0.05em; color: var(--steel);
  }
  .topbar-status { display: flex; align-items: center; gap: 8px; text-transform: uppercase; }
  .topbar-dot {
    width: 6px; height: 6px; border-radius: 50%; background: var(--gold-bright); flex: none;
    box-shadow: 0 0 0 3px rgba(90,208,240,0.18); animation: topbarPulse 2.4s ease-in-out infinite;
  }
  @keyframes topbarPulse { 0%, 100% { opacity: 1; } 50% { opacity: 0.4; } }
  @media (prefers-reduced-motion: reduce) { .topbar-dot { animation: none; } }
  .topbar-right { display: flex; align-items: center; gap: 20px; }
  .topbar-right a { color: var(--gold-bright); font-weight: 700; text-decoration: none; }
  .topbar-right a:hover { text-decoration: underline; }
  @media (max-width: 700px) { .topbar-loc { display: none; } }
  @media (max-width: 480px) { .topbar { padding: 8px 5vw; font-size: 10.5px; } .topbar-status span:not(.topbar-dot) { display: none; } }

  /* ── Header ── */
  header {
    position: sticky; top: 0; z-index: 50;
    display: flex; align-items: center; justify-content: space-between;
    padding: 14px 6vw; border-bottom: 1px solid var(--line-soft);
    background: rgba(10,12,17,0.82); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px);
  }
  .brand { display: flex; align-items: center; gap: 10px; font-size: 17px; font-weight: 700; letter-spacing: 0.01em; text-decoration: none; color: inherit; }
  .brand-logo { height: 58px; width: auto; display: block; }

  .brand .serif { font-size: 19px; font-weight: 600; }
  nav { display: flex; align-items: center; gap: 34px; }
  nav a { font-size: 13.5px; font-weight: 600; letter-spacing: 0.03em; color: var(--steel); text-decoration: none; transition: color 220ms ease; }
  nav a:hover { color: var(--paper); }
  nav a.is-active { color: var(--maroon-bright); }
  .nav-links { display: flex; align-items: center; gap: 34px; }

  /* ── Digital Marketing hover dropdown ── */
  .nav-dropdown { position: relative; }
  .nav-dropdown-trigger { display: flex; align-items: center; gap: 5px; }
  .nav-dropdown-trigger::after {
    content: ""; width: 6px; height: 6px; border-right: 1.4px solid currentColor; border-bottom: 1.4px solid currentColor;
    transform: rotate(45deg) translateY(-2px); transition: transform 200ms ease;
  }
  .nav-dropdown-menu {
    position: absolute; top: 100%; left: 50%; transform: translateX(-50%) translateY(4px);
    margin-top: 14px; min-width: 190px; background: var(--panel); border: 1px solid var(--line);
    border-radius: 8px; box-shadow: 0 20px 40px -16px rgba(0,0,0,0.45);
    padding: 8px; display: flex; flex-direction: column; gap: 2px;
    opacity: 0; visibility: hidden; pointer-events: none;
    transition: opacity 180ms ease, transform 180ms ease, visibility 180ms;
    z-index: 60;
  }
  .nav-dropdown-menu::before {
    /* invisible bridge so moving the pointer from the trigger down into the
       menu doesn't cross a gap and break :hover before a click lands */
    content: ""; position: absolute; top: -14px; left: 0; right: 0; height: 14px;
  }
  .nav-dropdown-menu a {
    display: block; padding: 9px 12px; border-radius: 5px; font-size: 13px;
    color: var(--paper); font-weight: 600; white-space: nowrap;
    transition: background 150ms ease, color 150ms ease;
  }
  .nav-dropdown-menu a:hover { background: var(--panel-2); color: var(--maroon-bright); }
  .nav-dropdown-menu a.is-active { color: var(--maroon-bright); background: var(--panel-2); }
  .nav-dropdown:hover .nav-dropdown-menu,
  .nav-dropdown:focus-within .nav-dropdown-menu {
    opacity: 1; visibility: visible; pointer-events: auto; transform: translateX(-50%) translateY(0);
  }
  .nav-dropdown:hover .nav-dropdown-trigger::after { transform: rotate(225deg) translateY(2px); }
  @media (max-width: 780px) { .nav-dropdown-menu { display: none; } }

  /* ── SEO/GEO Results ── */
  .results { padding: 90px 6vw; border-bottom: 1px solid var(--line-soft); }
  .results-strip {
    display: flex; justify-content: center; gap: 0; max-width: 1040px; margin: 0 auto 56px;
    border-top: 1px solid var(--line-soft); border-bottom: 1px solid var(--line-soft); flex-wrap: wrap;
  }
  .results-strip-item { flex: 1; min-width: 200px; text-align: center; padding: 26px 24px; border-right: 1px solid var(--line-soft); }
  .results-strip-item:last-child { border-right: none; }
  .rs-num { font-size: 28px; font-weight: 800; color: var(--gold-bright); }
  .rs-label { font-size: 12px; letter-spacing: 0.04em; color: var(--steel); margin-top: 6px; }

  .case-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; max-width: 1200px; margin: 0 auto; }
  .case-card { background: var(--panel); border: 1px solid var(--line); border-radius: 10px; overflow: hidden; }
  .case-topbar {
    display: flex; align-items: center; justify-content: space-between; gap: 10px;
    padding: 13px 16px; border-bottom: 1px solid var(--line-soft); background: var(--panel-2);
  }
  .case-topbar .label { font-size: 10.5px; letter-spacing: 0.05em; color: var(--steel); font-weight: 700; }
  .case-topbar .live { font-size: 10px; font-weight: 800; letter-spacing: 0.03em; color: var(--gold-bright); background: rgba(17,79,97,0.14); padding: 3px 8px; border-radius: 999px; white-space: nowrap; }
  .case-body { padding: 20px; }
  .case-name { font-size: 17px; font-weight: 700; }
  .case-sub { font-size: 12.5px; color: var(--steel); margin-top: 3px; }
  .case-metrics { display: flex; flex-direction: column; gap: 14px; margin-top: 20px; }
  .case-metric { border-top: 1px solid var(--line-soft); padding-top: 12px; }
  .case-metrics-narrow .cm-label { max-width: 100%; }
  .cm-label { font-size: 11.5px; letter-spacing: 0.03em; text-transform: uppercase; color: var(--steel); }
  .cm-move { font-size: 15px; margin-top: 6px; display: flex; align-items: baseline; gap: 8px; }
  .cm-move .from { color: var(--steel-dim); }
  .cm-move .to { font-size: 19px; font-weight: 800; color: var(--paper); }
  .cm-delta { font-size: 12px; font-weight: 800; color: var(--gold-bright); margin-top: 4px; }
  .case-keywords { display: flex; flex-direction: column; gap: 6px; margin-top: 18px; padding-top: 14px; border-top: 1px solid var(--line-soft); }
  .case-kw { font-size: 12px; color: var(--steel); }
  .case-note { font-size: 13px; color: var(--steel); line-height: 1.6; margin-top: 18px; padding-top: 14px; border-top: 1px solid var(--line-soft); }
  @media (max-width: 900px) { .case-grid { grid-template-columns: 1fr; } }

  /* ── Engagement tiers ── */
  .tiers { padding: 96px 6vw; border-bottom: 1px solid var(--line-soft); background: var(--panel-2); }
  .tier-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; max-width: 1100px; margin: 0 auto; align-items: stretch; }
  .tier-card {
    position: relative; background: var(--panel); border: 1px solid var(--line); border-radius: 12px;
    padding: 32px 28px; display: flex; flex-direction: column;
    transition: transform 250ms ease, box-shadow 250ms ease, border-color 250ms ease;
  }
  .tier-card:hover { transform: translateY(-4px); box-shadow: 0 28px 56px -28px rgba(0,0,0,0.55), 0 0 60px -24px rgba(90,208,240,0.35); }
  .tier-card-featured { border-color: var(--gold); box-shadow: 0 0 0 1px rgba(90,208,240,0.12), 0 28px 60px -30px rgba(90,208,240,0.35); }
  .tier-badge {
    position: absolute; top: -13px; left: 28px; background: var(--gold); color: #fff;
    font-size: 11px; font-weight: 800; letter-spacing: 0.05em; text-transform: uppercase;
    padding: 5px 12px; border-radius: 999px;
  }
  .tier-name { font-family: "Fraunces", Georgia, serif; font-weight: 500; font-size: 24px; }
  .tier-sub { font-size: 13.5px; color: var(--steel); margin-top: 8px; line-height: 1.5; min-height: 40px; }
  .tier-list { list-style: none; margin-top: 24px; padding: 0; flex: 1; display: flex; flex-direction: column; gap: 12px; }
  .tier-list li { font-size: 14px; color: var(--paper); padding-left: 20px; position: relative; line-height: 1.5; }
  .tier-list li::before { content: "✓"; position: absolute; left: 0; color: var(--gold-bright); font-weight: 800; }
  .tier-cta {
    display: block; text-align: center; margin-top: 28px; padding: 13px; border-radius: 999px;
    border: 1px solid var(--line); color: var(--paper); text-decoration: none; font-weight: 700; font-size: 14px;
    transition: background 200ms ease, border-color 200ms ease, color 200ms ease;
  }
  .tier-cta:hover { background: var(--gold); border-color: var(--gold); color: #fff; }
  .tier-card-featured .tier-cta { background: var(--gold); border-color: var(--gold); color: #fff; }
  .tier-card-featured .tier-cta:hover { background: var(--gold-bright); border-color: var(--gold-bright); }
  @media (max-width: 900px) { .tier-grid { grid-template-columns: 1fr; } }

  /* ── Blog index & cards ── */
  .blog-index, .blog-related { padding: 90px 6vw; }
  .blog-related { border-top: 1px solid var(--line-soft); background: var(--panel-2); }
  .blog-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; max-width: 1040px; margin: 40px auto 0; }
  .blog-related .blog-grid { grid-template-columns: repeat(3, 1fr); margin-top: 32px; }
  .blog-card {
    display: block; text-decoration: none; color: inherit; background: var(--panel);
    border: 1px solid var(--line); border-radius: 10px; padding: 26px 24px;
    transition: transform 250ms ease, box-shadow 250ms ease, border-color 250ms ease;
  }
  .blog-card:hover { transform: translateY(-4px); box-shadow: 0 24px 48px -24px rgba(0,0,0,0.5); border-color: var(--gold); }
  .blog-card-cat { font-size: 11.5px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; color: var(--maroon-bright); }
  .blog-card h3 { font-family: "Fraunces", Georgia, serif; font-weight: 500; font-size: 19px; margin-top: 12px; text-wrap: balance; line-height: 1.35; }
  .blog-card p { font-size: 13.5px; color: var(--steel); margin-top: 10px; line-height: 1.6; }
  .blog-card-read { display: block; font-size: 12.5px; font-weight: 700; color: var(--gold-bright); margin-top: 16px; }
  @media (max-width: 900px) { .blog-grid, .blog-related .blog-grid { grid-template-columns: 1fr; } }

  /* ── Article page ── */
  .article-hero .hero-sub { max-width: 60ch; }
  .article-byline { margin-top: 24px; font-size: 12.5px; font-weight: 700; letter-spacing: 0.04em; color: var(--steel); text-transform: uppercase; }
  .article { padding: 70px 6vw 20px; }
  .article-body { max-width: 680px; margin: 0 auto; font-size: 16.5px; line-height: 1.8; color: var(--paper); }
  .article-body h2 { font-family: "Fraunces", Georgia, serif; font-weight: 500; font-size: clamp(22px, 2.6vw, 28px); margin-top: 52px; margin-bottom: 4px; text-wrap: balance; }
  .article-body h3 { font-family: "Fraunces", Georgia, serif; font-weight: 500; font-size: 19px; margin-top: 36px; margin-bottom: 4px; }
  .article-body p { margin-top: 18px; color: var(--paper); }
  .article-body ul { margin-top: 18px; padding-left: 22px; color: var(--paper); }
  .article-body li { margin-top: 8px; line-height: 1.7; }
  .article-body h2 + p, .article-body h3 + p { margin-top: 12px; }
  .article-cta {
    max-width: 680px; margin: 60px auto 0; padding: 40px; border-radius: 10px;
    background: var(--panel-2); border: 1px solid var(--line); text-align: center;
  }
  .article-cta h2 { font-family: "Fraunces", Georgia, serif; font-weight: 500; font-size: 24px; text-wrap: balance; }
  .article-cta p { color: var(--steel); margin-top: 12px; font-size: 15px; }
  .article-cta .btn-primary { display: inline-block; margin-top: 22px; }

  /* ── Video showcase (real client clip, distinct accent section) ── */
  .video-showcase {
    padding: 90px 6vw; background: radial-gradient(circle at 84% 12%, rgba(34,158,194,0.18), transparent 26%), #0b0b0f;
  }
  .vs-inner { max-width: 1200px; margin: 0 auto; }
  .vs-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 40px; flex-wrap: wrap; margin-bottom: 44px; }
  .vs-eyebrow {
    display: flex; align-items: center; gap: 10px; margin-bottom: 16px;
    color: #5ad0f0; font-weight: 800; letter-spacing: 0.14em; text-transform: uppercase; font-size: 12.5px;
  }
  .vs-eyebrow::before { content: ""; width: 22px; height: 1.5px; background: #5ad0f0; opacity: 0.85; }
  .vs-head h2 { font-family: "Fraunces", Georgia, serif; font-weight: 500; color: #f4f0ec; font-size: clamp(28px, 3.6vw, 44px); max-width: 14ch; text-wrap: balance; }
  .vs-copy { color: #9a96a0; font-size: 15.5px; max-width: 32ch; }
  .vs-grid { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 20px; }
  .vs-card {
    position: relative; overflow: hidden; padding: 24px; border: 1px solid rgba(255,255,255,0.09);
    border-radius: 8px; background: rgba(255,255,255,0.03);
    transition: border-color 240ms ease, box-shadow 240ms ease, transform 240ms ease, background 240ms ease;
  }
  .vs-card:hover { border-color: rgba(34,158,194,0.34); background: rgba(255,255,255,0.052); box-shadow: 0 28px 90px rgba(34,158,194,0.16); transform: translateY(-5px); }
  .vs-card h3 { color: #f4f0ec; font-size: 16px; font-weight: 700; margin-top: 22px; }
  .vs-card p { color: #9a96a0; font-size: 13.5px; margin-top: 8px; line-height: 1.6; }
  .vs-card-video { padding: 0; }
  .vs-card-video h3, .vs-card-video p { padding-inline: 24px; }
  .vs-card-video p { padding-bottom: 24px; }
  .vs-video { width: 100%; aspect-ratio: 9/16; max-height: 480px; display: block; border-bottom: 1px solid rgba(255,255,255,0.09); background: #050507; object-fit: contain; }
  .vs-timeline { display: flex; flex-direction: column; gap: 12px; }
  .vs-timeline span { height: 8px; border-radius: 4px; background: linear-gradient(90deg, #229ec2, rgba(34,158,194,0.15)); }
  .vs-timeline span:nth-child(1) { width: 100%; }
  .vs-timeline span:nth-child(2) { width: 82%; }
  .vs-timeline span:nth-child(3) { width: 64%; }
  .vs-timeline span:nth-child(4) { width: 40%; }
  .vs-caption-stack { display: flex; flex-direction: column; gap: 10px; }
  .vs-caption-stack span {
    padding: 12px 14px; border-radius: 6px; background: rgba(255,255,255,0.05); border: 1px solid rgba(255,255,255,0.08);
    color: #f4f0ec; font-size: 11.5px; font-weight: 800; letter-spacing: 0.06em;
  }
  @media (max-width: 900px) { .vs-grid { grid-template-columns: 1fr; } }

  /* ── Portfolio ── */
  .portfolio { padding: 90px 6vw; border-bottom: 1px solid var(--line-soft); background: var(--panel-2); }
  .portfolio-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; max-width: 1040px; margin: 0 auto; }
  .portfolio-card {
    display: block; text-decoration: none; color: inherit; background: var(--panel);
    border: 1px solid var(--line); border-radius: 10px; overflow: hidden;
    transition: transform 280ms ease, box-shadow 280ms ease, border-color 280ms ease;
  }
  .portfolio-card:hover { transform: translateY(-4px); box-shadow: 0 24px 48px -24px rgba(0,0,0,0.5); border-color: var(--gold); }
  .portfolio-thumb { aspect-ratio: 16/10; overflow: hidden; background: var(--ink-deep); }
  .portfolio-thumb img { width: 100%; height: 100%; object-fit: cover; object-position: top; display: block; transition: transform 400ms ease; }
  .portfolio-card:hover .portfolio-thumb img { transform: scale(1.04); }
  .portfolio-meta { padding: 18px 20px 22px; }
  .portfolio-name { font-size: 16px; font-weight: 700; }
  .portfolio-desc { font-size: 13.5px; color: var(--steel); margin-top: 4px; }
  @media (max-width: 720px) { .portfolio-grid { grid-template-columns: 1fr; } }

  /* ── Service detail pages ── */
  .detail { padding: 90px 6vw; }
  .detail-inner { max-width: 720px; margin: 0 auto; display: flex; flex-direction: column; gap: 56px; }
  .detail-block h2 { font-family: "Fraunces", Georgia, serif; font-weight: 500; font-size: clamp(22px, 2.6vw, 28px); text-wrap: balance; }
  .detail-block p, .detail-block ul { color: var(--steel); margin-top: 16px; font-size: 16px; line-height: 1.75; }

  .page-hero { padding: 150px 6vw 70px; border-bottom: 1px solid var(--line-soft); }
  .page-hero .hero-eyebrow { opacity: 1; transform: none; }
  .page-hero h1 { font-family: "Fraunces", Georgia, serif; font-weight: 500; font-size: clamp(34px, 4.6vw, 54px); text-wrap: balance; max-width: 16ch; }
  .page-hero .hero-sub { opacity: 1; transform: none; margin-top: 22px; font-size: 17px; color: var(--steel); max-width: 56ch; }
  /* ── Mobile nav toggle + slide-down panel ── */
  .nav-toggle {
    display: none; flex: none; width: 30px; height: 22px; padding: 0; border: none;
    background: transparent; cursor: pointer; flex-direction: column; justify-content: space-between;
  }
  .nav-audit-mobile { display: none; }
  .nav-toggle span { display: block; height: 2px; width: 100%; background: var(--paper); border-radius: 2px; transition: transform 220ms ease, opacity 220ms ease; }
  .nav-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(10px) rotate(45deg); }
  .nav-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
  .nav-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-10px) rotate(-45deg); }

  @media (max-width: 780px) {
    .nav-toggle { display: flex; }
    .btn-audit { display: none; }
    nav { position: static; }
    .nav-links {
      position: fixed; top: 0; right: 0; height: 100vh; width: min(320px, 84vw);
      background: var(--ink); border-left: 1px solid var(--line);
      flex-direction: column; align-items: flex-start; gap: 4px;
      padding: 100px 28px 32px; box-shadow: -20px 0 50px -20px rgba(0,0,0,0.6);
      transform: translateX(100%); transition: transform 280ms cubic-bezier(.22,.61,.36,1);
      z-index: 70; overflow-y: auto;
    }
    .nav-links.is-open { transform: translateX(0); }
    .nav-links a { width: 100%; padding: 14px 0; font-size: 16px; border-bottom: 1px solid var(--line-soft); }
    .nav-links .btn-audit { display: block; margin-top: 20px; text-align: center; width: 100%; }
    .nav-dropdown { width: 100%; }
    .nav-dropdown-trigger { padding: 14px 0; border-bottom: 1px solid var(--line-soft); justify-content: space-between; width: 100%; }
    .nav-dropdown-menu {
      position: static; transform: none; margin-top: 0; opacity: 1; visibility: visible; pointer-events: auto;
      box-shadow: none; border: none; border-radius: 0; padding: 0 0 0 16px; background: transparent;
      display: none;
    }
    .nav-dropdown-menu::before { display: none; }
    .nav-dropdown.is-open .nav-dropdown-menu { display: flex; }
    .nav-dropdown.is-open .nav-dropdown-trigger::after { transform: rotate(225deg) translateY(2px); }
    .nav-dropdown-menu a { border-bottom: 1px solid var(--line-soft); font-size: 14.5px; }
    .nav-scrim {
      /* must stay BELOW the header's z-index (50): the slide-in panel lives inside
         the header's stacking context, so a scrim above 50 would cover the panel
         and swallow every tap inside the open menu */
      display: block; position: fixed; inset: 0; background: rgba(10,10,10,0.4);
      opacity: 0; pointer-events: none; transition: opacity 280ms ease; z-index: 45;
    }
    .nav-scrim.is-open { opacity: 1; pointer-events: auto; }
  }
  @media (min-width: 781px) { .nav-scrim { display: none; } }

  .btn-audit {
    background: var(--maroon); color: #fff; font-weight: 800; font-size: 13.5px;
    padding: 12px 24px; border-radius: 999px; text-decoration: none; letter-spacing: 0.01em;
    transition: background 220ms ease, transform 220ms ease;
  }
  .btn-audit:hover { background: var(--maroon-bright); transform: translateY(-1px); }

  /* ── Hero: live SERP painting ── */
  .hero {
    position: relative; overflow: hidden; padding: 90px 6vw;
    min-height: calc(100vh - 87px); display: flex; align-items: center;
    border-bottom: 1px solid var(--line-soft);
  }
  .hero::before {
    content: "";
    position: absolute; inset: 0;
    background-image:
      repeating-linear-gradient(90deg, rgba(255,255,255,0.035) 0px, rgba(255,255,255,0.035) 1px, transparent 1px, transparent 44px),
      repeating-linear-gradient(0deg, rgba(255,255,255,0.035) 0px, rgba(255,255,255,0.035) 1px, transparent 1px, transparent 44px);
    pointer-events: none;
  }
  .hero-wash {
    position: absolute; inset: 0; pointer-events: none;
    background:
      radial-gradient(ellipse 760px 600px at 76% 44%, rgba(90,208,240,0.20), transparent 62%),
      radial-gradient(ellipse 620px 500px at 8% 92%, rgba(60,140,170,0.12), transparent 60%);
  }
  .hero-grain {
    position: absolute; inset: 0; pointer-events: none; z-index: 3; opacity: 0.5; mix-blend-mode: overlay;
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.05 0'/%3E%3C/filter%3E%3Crect width='180' height='180' filter='url(%23n)'/%3E%3C/svg%3E");
  }
  .hero-inner {
    position: relative; z-index: 2; width: 100%; max-width: 1240px; margin: 0 auto;
    display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(44px, 5vw, 84px); align-items: center;
  }
  .hero-copy { max-width: 640px; }
  .hero-eyebrow {
    font-size: 12.5px; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase;
    color: var(--maroon-bright); margin-bottom: 24px; display: flex; align-items: center; gap: 12px;
  }
  .hero-eyebrow::before { content: ""; width: 28px; height: 1px; background: var(--maroon); }
  .hero h1 {
    font-family: "Fraunces", Georgia, serif; font-weight: 500;
    font-size: clamp(42px, 5.7vw, 80px); line-height: 1.02; letter-spacing: -0.01em; text-wrap: balance;
  }
  .hero h1 em { font-style: italic; color: var(--gold-bright); position: relative; display: inline-block; }
  .hero-stroke { position: absolute; left: -2%; bottom: -0.1em; width: 104%; height: 0.24em; overflow: visible; pointer-events: none; }
  .hero-stroke path { fill: none; stroke: var(--gold); stroke-width: 5.5; stroke-linecap: round; opacity: 0.5; stroke-dasharray: 240; stroke-dashoffset: 240; }
  .hero-inner.is-loaded .hero-stroke path { animation: strokeDraw 900ms cubic-bezier(.22,.61,.36,1) 1100ms forwards; }
  @keyframes strokeDraw { to { stroke-dashoffset: 0; } }
  @media (prefers-reduced-motion: reduce) {
    .hero-stroke path { stroke-dashoffset: 0; animation: none; }
  }
  .hero-sub { margin-top: 28px; font-size: 18px; line-height: 1.6; color: var(--steel); max-width: 48ch; }

  /* ── Hero visual: animated SERP card + iris rings ── */
  .hero-visual {
    position: relative;
    --px: 0; --py: 0;
  }
  #irisCanvas {
    position: absolute; left: 50%; top: 50%; width: 780px; height: 780px;
    transform: translate(-50%, -50%); pointer-events: none;
  }
  .serp-card {
    position: relative; background: var(--panel); border: 1px solid var(--line); border-radius: 14px;
    box-shadow: 0 48px 90px -36px rgba(0,0,0,0.6), 0 14px 30px -18px rgba(0,0,0,0.35), 0 0 0 1px rgba(90,208,240,0.07), 0 0 70px -20px rgba(90,208,240,0.28);
    overflow: hidden;
    transform: rotate(-1.4deg) translate3d(calc(var(--px) * 7px), calc(var(--py) * 7px), 0);
    transition: transform 400ms cubic-bezier(.22,.61,.36,1);
  }
  .serp-chrome {
    display: flex; align-items: center; gap: 7px;
    padding: 13px 18px; border-bottom: 1px solid var(--line-soft); background: var(--panel-2);
  }
  .serp-dot { width: 9px; height: 9px; border-radius: 50%; background: var(--line); }
  .serp-addr { margin-left: 10px; font-size: 11px; color: var(--steel-dim); letter-spacing: 0.02em; }
  .serp-query {
    display: flex; align-items: center; gap: 10px; padding: 15px 18px;
    border-bottom: 1px solid var(--line-soft); font-size: 14px; font-weight: 600; color: var(--paper);
  }
  .serp-glass { width: 15px; height: 15px; color: var(--steel-dim); flex: none; }
  .serp-caret { width: 1.5px; height: 16px; background: var(--gold); animation: caretBlink 1.1s steps(2) infinite; }
  @keyframes caretBlink { 50% { opacity: 0; } }
  @media (prefers-reduced-motion: reduce) { .serp-caret { animation: none; } }
  .serp-list { position: relative; height: 310px; }
  .serp-row {
    position: absolute; left: 0; right: 0; height: 62px;
    display: flex; align-items: center; gap: 13px; padding: 0 18px;
    transition: top 700ms cubic-bezier(.22,.61,.36,1);
  }
  .serp-rank { width: 16px; font-size: 11.5px; color: var(--steel-dim); flex: none; text-align: center; }
  .serp-fav {
    width: 28px; height: 28px; border-radius: 50%; background: var(--ink-deep); flex: none;
    display: flex; align-items: center; justify-content: center;
    font-size: 11px; font-weight: 800; color: var(--steel);
  }
  .serp-fav img { width: 20px; height: 20px; }
  .serp-t { font-size: 13.5px; font-weight: 700; color: var(--paper); line-height: 1.25; }
  .serp-u { font-size: 11px; color: var(--steel-dim); margin-top: 2px; }
  .serp-row-you { left: 7px; right: 7px; padding: 0 11px; border-radius: 10px; background: rgba(34,158,194,0.09); box-shadow: inset 0 0 0 1px rgba(34,158,194,0.38); }
  .serp-row-you .serp-rank { color: var(--gold-bright); font-weight: 800; }
  .serp-row-you .serp-fav { background: rgba(34,158,194,0.14); }
  .serp-row-you.is-top { animation: topGlow 1.6s ease-in-out infinite alternate; }
  @keyframes topGlow {
    from { box-shadow: inset 0 0 0 1px rgba(34,158,194,0.38), 0 0 0 0 rgba(34,158,194,0); }
    to { box-shadow: inset 0 0 0 1.5px rgba(34,158,194,0.65), 0 10px 26px -10px rgba(34,158,194,0.45); }
  }
  @media (prefers-reduced-motion: reduce) { .serp-row-you.is-top { animation: none; } }

  .hero-chip {
    position: absolute; z-index: 4; display: flex; flex-direction: column; gap: 1px;
    background: var(--panel); color: var(--paper); padding: 12px 17px; border-radius: 10px;
    border: 1px solid var(--line);
    box-shadow: 0 20px 44px -18px rgba(0,0,0,0.6);
  }
  .hero-chip .chip-num { font-size: 18px; font-weight: 800; color: #5ad0f0; }
  .hero-chip .chip-label { font-size: 10.5px; letter-spacing: 0.03em; color: var(--steel); }
  .hero-chip-1 { right: -26px; top: -24px; transform: rotate(2deg) translate3d(calc(var(--px) * 16px), calc(var(--py) * 16px), 0); transition: transform 500ms cubic-bezier(.22,.61,.36,1); }
  .hero-chip-2 { left: -30px; bottom: -34px; transform: rotate(-2deg) translate3d(calc(var(--px) * 12px), calc(var(--py) * 12px), 0); transition: transform 500ms cubic-bezier(.22,.61,.36,1); }
  .hero-chip-rank {
    right: -18px; top: 116px; background: var(--gold-bright);
    transform: scale(0) rotate(3deg); transition: transform 450ms cubic-bezier(.34,1.56,.64,1);
  }
  .hero-chip-rank .chip-num { color: #ffffff; }
  .hero-chip-rank .chip-label { color: rgba(255,255,255,0.8); }
  .hero-chip-rank.is-on { transform: scale(1) rotate(3deg) translate3d(calc(var(--px) * 16px), calc(var(--py) * 16px), 0); }

  @media (max-width: 980px) {
    .hero { min-height: 0; padding: 80px 6vw 70px; }
    .hero-inner { grid-template-columns: 1fr; gap: 64px; }
    .hero-copy { max-width: 560px; }
    .hero-visual { max-width: 430px; width: 100%; margin: 0 auto; }
    #irisCanvas { width: 560px; height: 560px; }
    .serp-card { transform: rotate(-1.2deg); }
    .hero-chip-1 { right: -8px; top: -22px; }
    .hero-chip-2 { left: -8px; bottom: -30px; }
    .hero-chip-rank { right: -6px; }
  }
  .hero-ctas { display: flex; gap: 16px; margin-top: 42px; flex-wrap: wrap; }
  .btn-primary {
    background: var(--maroon); color: #fff; font-weight: 800; font-size: 15px;
    padding: 18px 34px; border-radius: 999px; text-decoration: none; letter-spacing: 0.01em;
    box-shadow: 0 16px 40px -18px rgba(90,208,240,0.55);
    transition: background 220ms ease, transform 220ms ease, box-shadow 220ms ease;
  }
  .btn-primary:hover { background: var(--maroon-bright); transform: translateY(-1px); box-shadow: 0 20px 46px -16px rgba(90,208,240,0.7); }
  .btn-outline {
    border: 1px solid var(--line); color: var(--paper); font-weight: 700; font-size: 15px;
    padding: 17px 30px; border-radius: 999px; text-decoration: none; letter-spacing: 0.01em;
    transition: border-color 220ms ease, color 220ms ease;
  }
  .btn-outline:hover { border-color: var(--gold); color: var(--gold-bright); }

  .hero-tags { display: flex; gap: 12px; margin-top: 56px; flex-wrap: wrap; }
  .hero-tag {
    font-size: 12.5px; font-weight: 700; letter-spacing: 0.04em; color: var(--steel);
    border: 1px solid var(--line); border-radius: 999px; padding: 8px 16px;
  }
  .hero-tag b { color: var(--gold-bright); }
  .hero-tag a { color: var(--gold-bright); font-weight: 800; text-decoration: none; }
  .hero-tag a:hover { text-decoration: underline; }

  /* ── Trusted-by / social proof strip ── */
  .trusted { padding: 56px 6vw; border-bottom: 1px solid var(--line-soft); background: var(--panel-2); }
  .trusted-inner { max-width: 1100px; margin: 0 auto; }
  .trusted-label { font-size: 12px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--steel); text-align: center; margin-bottom: 22px; }
  .trusted-logos { display: flex; justify-content: center; align-items: center; gap: 32px; flex-wrap: wrap; margin-bottom: 36px; }
  .trusted-logos a {
    font-family: "Fraunces", Georgia, serif; font-size: 16px; color: var(--paper); text-decoration: none;
    opacity: 0.6; transition: opacity 200ms ease, color 200ms ease; white-space: nowrap;
  }
  .trusted-logos a:hover { opacity: 1; color: var(--maroon-bright); }
  .trusted-results {
    display: flex; align-items: center; justify-content: center; gap: 40px; flex-wrap: wrap;
    padding-top: 30px; border-top: 1px solid var(--line-soft);
  }
  .tr-item { text-align: center; }
  .tr-num { display: block; font-size: 24px; font-weight: 800; color: var(--gold-bright); }
  .tr-label { display: block; font-size: 12px; color: var(--steel); margin-top: 4px; max-width: 18ch; }
  .tr-link { font-size: 13.5px; font-weight: 700; color: var(--maroon-bright); text-decoration: none; border-bottom: 1px solid transparent; transition: border-color 200ms ease; }
  .tr-link:hover { border-color: var(--maroon-bright); }
  @media (max-width: 640px) { .trusted-logos { gap: 20px 26px; } .trusted-results { gap: 26px; } }

  /* ── Process (replaces fabricated "results", honest & real) ── */
  .process { padding: 96px 6vw; border-bottom: 1px solid var(--line-soft); position: relative; }
  .process-head { max-width: 560px; margin: 0 0 56px; text-align: left; }
  .section-label { font-size: 12.5px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--maroon-bright); margin-bottom: 14px; }
  .process-head h2 { font-family: "Fraunces", Georgia, serif; font-weight: 500; font-size: clamp(26px, 3.2vw, 38px); text-wrap: balance; }
  .process-head p { color: var(--steel); margin-top: 14px; font-size: 16px; line-height: 1.6; }

  .process-panel {
    max-width: 980px; margin: 0 auto; background: var(--panel); border: 1px solid var(--line);
    border-radius: 10px; overflow: hidden;
    box-shadow: 0 0 0 1px rgba(90,208,240,0.06), 0 50px 100px -50px rgba(90,208,240,0.24);
  }
  .process-topbar {
    display: flex; align-items: center; justify-content: space-between;
    padding: 16px 24px; border-bottom: 1px solid var(--line-soft); background: var(--panel-2);
  }
  .process-topbar .label { font-size: 12px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--steel); font-weight: 700; }
  .process-topbar .live { font-size: 11px; font-weight: 800; letter-spacing: 0.05em; color: var(--gold-bright); background: rgba(17,79,97,0.14); padding: 4px 10px; border-radius: 999px; }
  .process-canvas-wrap { position: relative; height: 90px; border-bottom: 1px solid var(--line-soft); }
  #signalCanvas { width: 100%; height: 100%; display: block; }

  .process-rows { display: grid; grid-template-columns: repeat(4, 1fr); }
  .process-row { padding: 30px 24px; border-right: 1px solid var(--line-soft); }
  .process-row:last-child { border-right: none; }
  .process-row .step-num { font-size: 12px; color: var(--steel-dim); margin-bottom: 10px; }
  .process-row .step-name { font-size: 16.5px; font-weight: 700; }
  .process-row .step-desc { font-size: 13.5px; color: var(--steel); margin-top: 8px; line-height: 1.5; }
  @media (max-width: 780px) {
    .process-rows { grid-template-columns: 1fr 1fr; }
    .process-row:nth-child(2) { border-right: none; }
  }
  @media (max-width: 480px) {
    .process-rows { grid-template-columns: 1fr; }
    .process-row { border-right: none; border-bottom: 1px solid var(--line-soft); }
    .process-row:last-child { border-bottom: none; }
  }

  .promise-strip { display: flex; justify-content: center; gap: 0; max-width: 980px; margin: 46px auto 0; border-top: 1px solid var(--line-soft); border-bottom: 1px solid var(--line-soft); flex-wrap: wrap; }
  .promise-item { flex: 1; min-width: 220px; text-align: center; padding: 26px 30px; border-right: 1px solid var(--line-soft); }
  .promise-item:last-child { border-right: none; }
  .promise-item .p-title { font-size: 15px; font-weight: 800; color: var(--gold-bright); }
  .promise-item .p-sub { font-size: 12px; letter-spacing: 0.04em; color: var(--steel); margin-top: 6px; }

  /* ── Services ── */
  .services { padding: 96px 6vw; border-bottom: 1px solid var(--line-soft); }
  .services-head { max-width: 560px; margin: 0 0 56px; text-align: left; }
  .services-head h2 { font-family: "Fraunces", Georgia, serif; font-weight: 500; font-size: clamp(26px, 3.2vw, 38px); text-wrap: balance; }
  .services-head p { color: var(--steel); margin-top: 14px; font-size: 16px; line-height: 1.6; }

  .service-list { max-width: 980px; margin: 0 auto; border-top: 1px solid var(--line-soft); }
  .service-row {
    display: grid; grid-template-columns: 90px 1fr auto; align-items: center; gap: 24px;
    padding: 30px 6px; border-bottom: 1px solid var(--line-soft);
    transition: background 250ms ease;
  }
  .service-row:hover { background: var(--panel-2); }
  .service-num { font-size: 13px; color: var(--steel-dim); }
  .service-name { font-size: 19px; font-weight: 700; }
  .service-desc { font-size: 14.5px; color: var(--steel); margin-top: 4px; }
  .service-arrow { color: var(--steel-dim); font-size: 20px; transition: color 250ms ease, transform 250ms ease; }
  .service-row:hover .service-arrow { color: var(--maroon); transform: translateX(4px); }
  @media (max-width: 640px) {
    .service-row { grid-template-columns: 40px 1fr; }
    .service-arrow { display: none; }
  }

  /* ── Audience ── */
  .audience { padding: 96px 6vw; background: var(--panel-2); border-bottom: 1px solid var(--line-soft); }
  .audience-inner { max-width: 980px; margin: 0 auto; display: grid; grid-template-columns: 1fr 1fr; gap: 60px; align-items: center; }
  .audience-copy h2 { font-family: "Fraunces", Georgia, serif; font-weight: 500; font-size: clamp(26px, 3vw, 34px); text-wrap: balance; }
  .audience-copy p { color: var(--steel); margin-top: 18px; font-size: 16px; line-height: 1.7; }
  .audience-tags { display: flex; flex-wrap: wrap; gap: 10px; }
  .audience-tag {
    border: 1px solid var(--line); border-radius: 999px; padding: 10px 18px;
    font-size: 13.5px; font-weight: 600; color: var(--paper);
    text-decoration: none; display: inline-block; transition: border-color 180ms ease, color 180ms ease;
  }
  a.audience-tag:hover { border-color: var(--gold-bright); color: var(--gold-bright); }
  @media (max-width: 780px) { .audience-inner { grid-template-columns: 1fr; } }

  /* ── About / founder ── */
  .about { padding: 100px 6vw; }
  .about-inner {
    max-width: 980px; margin: 0 auto; display: grid; grid-template-columns: 0.8fr 1.2fr;
    gap: 56px; align-items: center;
  }
  .about-photo { position: relative; border-radius: 12px; overflow: hidden; border: 1px solid var(--line); }
  .about-photo img { width: 100%; height: 100%; object-fit: cover; filter: grayscale(0.55) contrast(1.08) brightness(1.02); }
  .about-photo::after {
    content: ""; position: absolute; inset: 0; pointer-events: none;
    background: linear-gradient(160deg, rgba(34,158,194,0.24), rgba(26,21,13,0.1));
    mix-blend-mode: color;
  }
  .about-photo-tag {
    position: absolute; bottom: 18px; left: 18px; background: rgba(6,11,18,0.75);
    border: 1px solid rgba(255,255,255,0.14); border-radius: 3px; padding: 8px 14px; backdrop-filter: blur(6px);
  }
  .about-photo-tag .name { font-size: 13px; font-weight: 800; color: #f3ece5; }
  .about-photo-tag .title { font-size: 11px; color: #b3a89c; margin-top: 2px; }
  .about-copy h2 { font-family: "Fraunces", Georgia, serif; font-weight: 500; font-size: clamp(26px, 3.2vw, 36px); text-wrap: balance; }
  .about-copy p { font-size: 16.5px; line-height: 1.75; color: var(--steel); margin-top: 22px; }
  .about-copy p b { color: var(--paper); }
  @media (max-width: 780px) { .about-inner { grid-template-columns: 1fr; } .about-photo { max-width: 340px; margin: 0 auto; } }

  /* ── AI Solutions ── */
  .ai-solutions { padding: 150px 6vw; background: var(--panel-2); border-bottom: 1px solid var(--line-soft); position: relative; overflow: hidden; }
  .ai-solutions-plain { padding: 96px 6vw; }
  .ai-solutions-plain .ai-copy h2 { font-size: clamp(26px, 3.2vw, 38px); }
  .ai-solutions-plain .ai-flow { margin-top: 64px; }
  .ai-solutions-plain .ai-flow-name { font-size: clamp(22px, 2.6vw, 30px); }
  .ai-bg { position: absolute; inset: 0; z-index: 0; overflow: hidden; }
  .ai-bg img {
    width: 100%; height: 100%; object-fit: cover; object-position: 30% center;
    transform: scale(1.05); will-change: transform;
  }
  .ai-bg::before {
    /* cinematic vignette — deepens the corners for a bit of quiet drama */
    content: "";
    position: absolute; inset: 0; z-index: 1;
    background: radial-gradient(ellipse 130% 100% at 50% 50%, transparent 55%, rgba(22,18,12,0.16) 100%);
    pointer-events: none;
  }
  .ai-bg::after {
    content: "";
    position: absolute; inset: 0;
    background: linear-gradient(100deg,
      rgba(15,18,26,0.97) 0%,
      rgba(15,18,26,0.95) 38%,
      rgba(15,18,26,0.9) 68%,
      rgba(15,18,26,0.83) 100%);
  }
  .ai-inner { max-width: 1080px; margin: 0 auto; position: relative; z-index: 1; }
  .ai-copy { max-width: 660px; }
  .ai-copy h2 { font-family: "Fraunces", Georgia, serif; font-weight: 500; font-size: clamp(32px, 4.4vw, 54px); letter-spacing: -0.01em; text-wrap: balance; margin-top: 18px; }
  .ai-lede { font-family: "Fraunces", Georgia, serif; font-style: italic; font-weight: 500; font-size: 20px; color: var(--gold-bright); margin-top: 20px; }
  .ai-copy > p:not([class]) { color: var(--steel); margin-top: 16px; font-size: 16.5px; line-height: 1.7; }
  .ai-lede-page { font-family: "Fraunces", Georgia, serif; font-style: italic; font-weight: 500; color: var(--gold-bright) !important; }

  .section-more { margin-top: 26px; font-size: 14.5px; font-weight: 700; }
  .section-more a { color: var(--maroon-bright); text-decoration: none; border-bottom: 1px solid transparent; transition: border-color 200ms ease; }
  .section-more a:hover { border-color: var(--maroon-bright); }

  .ai-flow { display: flex; flex-direction: column; margin-top: 88px; max-width: 660px; }
  .ai-flow-item {
    display: flex; align-items: baseline; gap: 30px;
    padding: 38px 0; border-top: 1px solid rgba(255,255,255,0.1);
    transition: padding 400ms cubic-bezier(.16,1,.3,1);
  }
  .ai-flow-item:last-child { border-bottom: 1px solid rgba(255,255,255,0.1); }
  .ai-flow-item:hover { padding-left: 10px; }
  .ai-flow-num {
    font-size: 12px; color: var(--maroon-bright); font-weight: 700; flex-shrink: 0; width: 30px;
    letter-spacing: 0.05em; opacity: 0.75;
  }
  .ai-flow-name {
    font-family: "Fraunces", Georgia, serif; font-weight: 500; letter-spacing: -0.005em;
    font-size: clamp(26px, 3vw, 36px); flex-shrink: 0; width: 42%; text-wrap: balance;
  }
  .ai-flow-desc { font-size: 15px; color: var(--steel); line-height: 1.75; }
  @media (max-width: 700px) {
    .ai-flow-item { flex-direction: column; align-items: flex-start; gap: 10px; }
    .ai-flow-name { width: auto; }
  }

  /* ── FAQ ── */
  .faq { padding: 96px 6vw; border-bottom: 1px solid var(--line-soft); }
  .faq-list { max-width: 760px; margin: 0 auto; }
  .faq-item { border-bottom: 1px solid var(--line-soft); padding: 22px 0; }
  .faq-item summary {
    cursor: pointer; font-size: 16.5px; font-weight: 700; list-style: none;
    display: flex; justify-content: space-between; align-items: center; gap: 16px;
  }
  .faq-item summary::-webkit-details-marker { display: none; }
  .faq-item summary::after { content: "+"; font-size: 20px; color: var(--gold); flex: none; transition: transform 250ms ease; }
  .faq-item[open] summary::after { transform: rotate(45deg); }
  .faq-item p { color: var(--steel); font-size: 15px; line-height: 1.65; margin-top: 14px; max-width: 62ch; }

  /* ── CTA / Audit Form ── */
  .final {
    padding: 110px 6vw; border-top: 1px solid var(--line-soft);
    background: radial-gradient(ellipse 900px 500px at 50% 0%, rgba(34,158,194,0.06), transparent 65%);
  }
  .final-inner { max-width: 640px; margin: 0 auto; }
  .final-copy { text-align: center; margin-bottom: 44px; }
  .final-copy h2 { font-family: "Fraunces", Georgia, serif; font-weight: 500; font-size: clamp(30px, 4vw, 44px); text-wrap: balance; }
  .final-copy p { color: var(--steel); margin-top: 18px; font-size: 16.5px; }
  .final-phone a { color: var(--maroon-bright); font-weight: 700; text-decoration: none; border-bottom: 1px solid transparent; transition: border-color 200ms ease; }
  .final-phone a:hover { border-color: var(--maroon-bright); }
  .audit-form { display: flex; flex-direction: column; gap: 14px; }
  .form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
  .audit-form input, .audit-form select, .audit-form textarea {
    width: 100%; padding: 14px 16px; border: 1px solid var(--line); border-radius: 4px;
    background: var(--panel); color: var(--paper); font-size: 14.5px; font-family: inherit;
  }
  .audit-form textarea { resize: vertical; }
  .audit-form input::placeholder, .audit-form textarea::placeholder { color: var(--steel-dim); opacity: 1; }
  .audit-form select:invalid, .audit-form select option[value=""] { color: var(--steel-dim); }
  .audit-form input:focus, .audit-form select:focus, .audit-form textarea:focus {
    outline: none; border-color: var(--gold);
  }
  .audit-form button { margin-top: 6px; cursor: pointer; border: none; font-family: inherit; }
  .form-note { font-size: 12.5px; color: var(--steel-dim); text-align: center; }
  .form-note.is-error { color: var(--maroon-bright); }
  .form-note.is-success { color: var(--gold-bright); }
  @media (max-width: 560px) { .form-row { grid-template-columns: 1fr; } }

  /* ── Legal pages ── */
  .legal { padding: 70px 6vw 96px; border-bottom: 1px solid var(--line-soft); }
  .legal-inner { max-width: 720px; margin: 0 auto; }
  .legal-inner p { color: var(--steel); font-size: 15.5px; line-height: 1.75; margin-top: 16px; }
  .legal-inner p b { color: var(--paper); }
  .legal-inner h2 {
    font-family: "Fraunces", Georgia, serif; font-weight: 500; font-size: 24px;
    margin-top: 44px; text-wrap: balance;
  }
  .legal-inner ul { margin-top: 14px; padding-left: 22px; color: var(--steel); font-size: 15.5px; line-height: 1.8; }
  .legal-inner a { color: var(--maroon-bright); text-decoration: none; }
  .legal-inner a:hover { text-decoration: underline; }

  footer { padding: 40px 6vw; border-top: 1px solid var(--line-soft); display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 16px; }
  .foot-links { display: flex; gap: 22px; }
  .foot-links a { font-size: 12.5px; color: var(--steel); text-decoration: none; }
  .foot-links a:hover { color: var(--maroon-bright); }
  footer .brand { font-size: 14px; }
  footer .foot-note { font-size: 12.5px; color: var(--steel-dim); }

  @media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

  /* ── Scroll reveals ── */
  .reveal { opacity: 0; transform: translateY(28px); transition: opacity 800ms cubic-bezier(.22,.61,.36,1), transform 800ms cubic-bezier(.22,.61,.36,1); }
  .reveal.is-in { opacity: 1; transform: translateY(0); }
  .hero-eyebrow, .hero h1, .hero-sub, .hero-ctas, .hero-tags, .hero-visual {
    opacity: 0; transform: translateY(20px); transition: opacity 900ms cubic-bezier(.22,.61,.36,1), transform 900ms cubic-bezier(.22,.61,.36,1);
  }
  .hero-inner.is-loaded .hero-eyebrow { opacity: 1; transform: translateY(0); transition-delay: 120ms; }
  .hero-inner.is-loaded h1 { opacity: 1; transform: translateY(0); transition-delay: 240ms; }
  .hero-inner.is-loaded .hero-sub { opacity: 1; transform: translateY(0); transition-delay: 380ms; }
  .hero-inner.is-loaded .hero-ctas { opacity: 1; transform: translateY(0); transition-delay: 480ms; }
  .hero-inner.is-loaded .hero-tags { opacity: 1; transform: translateY(0); transition-delay: 580ms; }
  .hero-inner.is-loaded .hero-visual { opacity: 1; transform: translateY(0); transition-delay: 420ms; }

  /* ── Custom cursor ── */
  @media (hover: hover) and (pointer: fine) {
    body { cursor: none; }
    #cursorDot, #cursorRing { position: fixed; top: 0; left: 0; pointer-events: none; z-index: 999; border-radius: 50%; opacity: 0; }
    #cursorDot { width: 6px; height: 6px; background: var(--gold); transform: translate(-50%, -50%); transition: opacity 200ms ease; }
    #cursorRing {
      width: 34px; height: 34px; border: 1.4px solid var(--gold);
      transform: translate(-50%, -50%);
      transition: width 220ms ease, height 220ms ease, opacity 220ms ease, border-color 220ms ease;
    }
    #cursorDot.is-visible { opacity: 1; }
    #cursorRing.is-visible { opacity: 0.55; }
    #cursorRing.is-visible.is-active { width: 54px; height: 54px; opacity: 0.9; background: rgba(34,158,194,0.08); }
  }
  @media (hover: none), (pointer: coarse) { #cursorDot, #cursorRing { display: none; } }

  /* ── Case study page ── */
  .study-table { width: 100%; max-width: 460px; border-collapse: collapse; margin-top: 20px; font-size: 14.5px; }
  .study-table th { text-align: left; font-size: 11.5px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--steel-dim); font-weight: 700; padding: 10px 14px; border-bottom: 1px solid var(--line); }
  .study-table td { padding: 11px 14px; border-bottom: 1px solid var(--line-soft); color: var(--steel); }
  .study-table td:first-child { color: var(--paper); font-weight: 600; }
  .study-table tr:last-child td { color: var(--paper); background: rgba(34,158,194,0.07); }
  .study-shot { margin-top: 24px; border: 1px solid var(--line); border-radius: 10px; overflow: hidden; background: var(--panel); }
  .study-shot img { width: 100%; height: auto; display: block; }
  .study-shot figcaption { font-size: 12px; color: var(--steel-dim); padding: 10px 14px; border-top: 1px solid var(--line-soft); }

  /* ── Design pass: interior page heroes get the homepage signature ── */
  .page-hero { position: relative; overflow: hidden; }
  .page-hero::before {
    content: ""; position: absolute; inset: 0; pointer-events: none;
    background-image:
      repeating-linear-gradient(90deg, rgba(255,255,255,0.035) 0px, rgba(255,255,255,0.035) 1px, transparent 1px, transparent 44px),
      repeating-linear-gradient(0deg, rgba(255,255,255,0.035) 0px, rgba(255,255,255,0.035) 1px, transparent 1px, transparent 44px);
  }
  .page-hero::after {
    content: ""; position: absolute; inset: 0; pointer-events: none;
    background: radial-gradient(ellipse 640px 420px at 85% 20%, rgba(34,158,194,0.11), transparent 62%);
  }
  .page-hero > * { position: relative; z-index: 1; }

  /* ── Trusted marquee ── */
  .trusted-marquee { overflow: hidden; margin-bottom: 36px; position: relative;
    -webkit-mask-image: linear-gradient(90deg, transparent, #000 12%, #000 88%, transparent);
    mask-image: linear-gradient(90deg, transparent, #000 12%, #000 88%, transparent);
  }
  .trusted-track { display: flex; align-items: center; gap: 48px; width: max-content; animation: trustedScroll 30s linear infinite; }
  .trusted-marquee:hover .trusted-track { animation-play-state: paused; }
  .trusted-track a {
    font-family: "Fraunces", Georgia, serif; font-size: 17px; color: var(--paper); text-decoration: none;
    opacity: 0.6; transition: opacity 200ms ease, color 200ms ease; white-space: nowrap;
  }
  .trusted-track a:hover { opacity: 1; color: var(--maroon-bright); }
  .tm-dot { width: 5px; height: 5px; border-radius: 50%; background: var(--line); flex: none; }
  @keyframes trustedScroll { to { transform: translateX(-50%); } }
  @media (prefers-reduced-motion: reduce) { .trusted-track { animation: none; } }

  /* ── Final CTA statement ── */
  .final { position: relative; overflow: hidden; }
  .final::before {
    content: ""; position: absolute; left: 50%; top: 50%; transform: translate(-50%, -50%);
    width: 900px; height: 900px; border-radius: 50%; pointer-events: none;
    background:
      radial-gradient(circle, transparent 34%, rgba(34,158,194,0.13) 34.5%, transparent 35.5%),
      radial-gradient(circle, transparent 44%, rgba(34,158,194,0.10) 44.5%, transparent 45.5%),
      radial-gradient(circle, transparent 54%, rgba(34,158,194,0.07) 54.5%, transparent 55.5%);
  }
  .final-inner { position: relative; }
  .final-copy h2 { font-size: clamp(34px, 4.6vw, 52px); }

  /* ── Featured tier polish ── */
  .tier-card-featured { border-color: var(--gold); box-shadow: 0 24px 50px -28px rgba(17,79,97,0.38); position: relative; }
  .tier-card-featured::before { content: ""; position: absolute; top: 0; left: 24px; right: 24px; height: 2px; background: linear-gradient(90deg, transparent, var(--gold), transparent); }

  /* ── Structured footer ── */
  .foot-grid {
    display: grid; grid-template-columns: 1.3fr 0.8fr 0.8fr 1fr; gap: 44px;
    max-width: 1140px; margin: 0 auto; padding-bottom: 44px;
  }
  .foot-brand p { margin-top: 16px; font-size: 14px; line-height: 1.65; color: var(--steel); max-width: 30ch; }
  .foot-head { font-size: 11.5px; font-weight: 800; letter-spacing: 0.14em; text-transform: uppercase; color: var(--steel-dim); margin-bottom: 16px; }
  .foot-col { display: flex; flex-direction: column; align-items: flex-start; gap: 10px; }
  .foot-col > a { font-size: 14px; color: var(--steel); text-decoration: none; transition: color 180ms ease; }
  .foot-col > a:hover { color: var(--maroon-bright); }
  .foot-phone { font-size: 16px; font-weight: 700; color: var(--paper) !important; margin-bottom: 8px; }
  .foot-col .btn-audit { display: inline-block; }
  .foot-bar {
    max-width: 1140px; margin: 0 auto; padding-top: 22px; border-top: 1px solid var(--line-soft);
    display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 12px;
    font-size: 12.5px; color: var(--steel-dim);
  }
  .foot-bar-links { display: flex; gap: 20px; }
  .foot-bar-links a { color: var(--steel-dim); text-decoration: none; }
  .foot-bar-links a:hover { color: var(--maroon-bright); }
  footer { display: block; padding: 64px 6vw 36px; background: var(--panel-2); }
  @media (max-width: 900px) { .foot-grid { grid-template-columns: 1fr 1fr; } }
  @media (max-width: 520px) { .foot-grid { grid-template-columns: 1fr; gap: 34px; } }

  /* ── Living eye brand mark ── */
  .brand-eye { height: 29px; width: auto; display: block; transition: transform 90ms ease; transform-origin: 50% 55%; flex: none; }
  .brand-eye.is-blink { transform: scaleY(0.08); }
  .brand-eye-pupil { transition: transform 140ms cubic-bezier(.22,.61,.36,1); }
  .brand-logo-text { height: 58px; width: auto; display: block; }
  header .brand { gap: 9px; }
  header .brand {
    filter: drop-shadow(0 0 5px rgba(90,208,240,0.55)) drop-shadow(0 0 16px rgba(90,208,240,0.3));
    transition: filter 220ms ease;
  }
  header .brand:hover { filter: drop-shadow(0 0 7px rgba(90,208,240,0.75)) drop-shadow(0 0 22px rgba(90,208,240,0.45)); }
  .brand-tag {
    font-size: 10.5px; font-weight: 700; letter-spacing: 0.07em; text-transform: uppercase;
    color: var(--steel); border: 1px solid var(--line); border-radius: 999px;
    padding: 5px 10px; white-space: nowrap; margin-left: 4px;
  }
  @media (max-width: 980px) { .brand-tag { display: none; } }

  /* ── SERP visitor input ── */
  .serp-input {
    background: transparent; border: none; outline: none; padding: 0;
    font: inherit; color: inherit; width: 100%; min-width: 0;
    caret-color: var(--gold); cursor: text;
  }
  .serp-input::placeholder { color: var(--steel-dim); font-weight: 500; }
  .serp-query:focus-within .serp-caret { display: none; }
  .serp-query:focus-within { box-shadow: inset 0 -2px 0 -1px var(--gold); }
  .serp-hint {
    margin-top: 16px; text-align: center;
    font-family: "Fraunces", Georgia, serif; font-style: italic; font-size: 14px; color: var(--steel);
  }
  .serp-hint em { color: var(--gold-bright); }