Writing that sounds like your business, not a content mill.

SEO/GEO is the strategy layer — structure, technical setup, and how content is built to rank and get cited by AI search. Content writing is the actual production — the articles, blog posts, and copy themselves. Some clients want both; others already have a strategy and just need writing done well.

We need real input either way — your expertise, your actual customer questions, what you've genuinely seen work. We won't publish generic claims or invent expertise you don't have; the writing has to be grounded in something real.

Whatever's relevant to your business and your audience — service explainers, FAQs, industry updates, write-ups of real work you've done. We won't write about outcomes or experience the business doesn't actually have.

That's set based on what you want to sustain and what the content is for — there's no fixed cadence built into this service; we'll agree on a schedule that fits.